Learn how to track your email sender reputation
Email marketing is one of the most effective ways to promote your business and reach out to your customers. However, it can be a daunting task when it comes to maintaining the sender reputation of your email. Many businesses fall short in monitoring their email reputation, resulting in lower deliverability rates and ultimately negative impact on ROI. In this article, we will discuss the importance of tracking your email sender reputation and how to do it.
Why is tracking email sender reputation important?
Your email sender reputation is a crucial factor in determining whether your emails reach your subscribers' inboxes or end up in their spam folders. ISPs (Internet Service Providers) maintain a database of sender reputation scores based on a set of metrics such as bounce rate, complaint rate, and spam reports. A high sender reputation score indicates that you are a legitimate sender who follows best practices. On the other hand, a low score signifies that you are a suspicious sender and may be sending spam.
If your sender reputation score continues to decline, your IP may get blacklisted, and your emails may get blocked altogether. This can lead to a significant loss of revenue for your business. Tracking your email sender reputation is critical to identify issues before they spiral out of control and take corrective action to improve your score.
How to track email sender reputation?
There are several tools available in the market that allow you to monitor your email sender reputation. Here are some of the most popular ones:
1. Sender Score by Return Path
Sender Score by Return Path is a free tool that provides a comprehensive view of your email sender reputation. It is based on a scale of 0 to 100, with a higher score indicating a better reputation. The tool analyses your sender reputation based on several factors such as sending IP reputation, domain reputation, and mailbox provider feedback. It also provides a list of potential issues that may be hurting your reputation and ways to fix them.
2. Barracuda Reputation Block List (BRBL)
BRBL is a public blacklisting service that lists IP addresses and domains that exhibit spammy behavior. You can check if your IP address or domain is on the list and take necessary actions to remove them. BRBL is popular among email administrators and is often used by ESPs (Email Service Providers) to filter spammy emails.
3. Spamhaus
Spamhaus is one of the leading authorities on spam prevention and maintains a list of IP addresses and domains that are responsible for sending spam. They provide several public blocklists that can be used to filter out spam emails. You can check if your IP address or domain is on the list and take necessary actions to remove them. Spamhaus also provides a free tool called Domain Block List that allows you to check the reputation of your domain.
4. Cisco Talos Intelligence
Cisco Talos Intelligence provides a reputation lookup service that helps you identify the reputation of an IP address or domain. The tool analyses various factors such as DNSBL (Domain Name System Blocklist) and URL Reputation to determine the reputation of an IP address or domain. It also provides a list of potential issues that may be hurting your reputation and ways to fix them.
In conclusion, monitoring your email sender reputation is critical for the success of your email marketing campaigns. By using the tools mentioned above, you can identify potential issues and take corrective actions to improve your score. Remember to follow best practices such as obtaining opt-in permission, avoiding spam trigger words, and providing an easy unsubscribe option to maintain a high sender reputation score.